Monday, September 2, 2013

Project LV overview...




 Now that we've had a week or so to get our feet back on the ground and our minds in tact (well, somewhat) we have a better vision of what was trending at the shows and why. Before I start bombarding you with some serious fashion coverage I wanted to share some faces, friends, trends and a few notes from Project, ENK, Agenda, Liberty & Capsule.

A few show thoughts...
Adding Agenda to this seasons show lineup was a score.  I especially loved the Agenda LV show for the simple reason that it showcased a fresh mix of the cutting-edge streetwear brands.    Liberty was added to the show lineup as well.  As part of the Modern Assembly, Liberty was connected to Agenda and shared registration and wristband access.   This might mean diddlysquat to some of you but to others in the business it's interesting to note.  The Liberty Show was primarily focused on the men's premium contemporary market.  A much more initiate show venue that really helped to showcase the smaller brands/labels that can sometimes get lost in a bigger show like Project.   Excellent vibe and representation at both shows as well as capsule.   

I know it can get overwhelming covering so many shows spread across the strip but it's worth it.  ENK looked amazing this season and I was blown away by the massive amount of yoga/lifestyle brands starting to emerge compared to past seasons.  This category is exploding with new influences, prints and pieces.  It goes way beyond the basic black "Lululemon" inspired yoga pant.  A crossover category that's rich with streetwear influences.  Most lines & labels are Eco friendly or socially aware working in conjunction with a cause or global propose.  

As most of you are aware, I'm a street trend photographer. I thrive on the people and what they're wearing.  It's my fashion inspiration and my radar into what's trending.  Thank you to everyone that I stopped and shot.  Some familiar faces I continue to shoot show after show only because you continue to elevate fashion styling to new levels.  To the "Mookee" team, you guys are by far the most directional with your styling tricks and techniques.  
More on the "Mookee" men to come.  

For now, enjoy the show!  

Yoga/lifestyle line from Los Angeles:  ALIGNMOVEMENT.COM

Mookee men!  MOOKEEBYYUSKE.COM








Cas from Los Angeles.  












Prince from Rocksmith

Rocksmith



Liberty play area. 
Mayweather

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